首页 社会内容详情
欧博官网登录地址:Making headlines at Cannes Lions 2022

欧博官网登录地址:Making headlines at Cannes Lions 2022

分类:社会

网址:

SEO查询: 爱站网 站长工具

点击直达

皇冠足球平台开户www.hg108.vip)是皇冠体育官网线上开户平台。皇冠足球平台开户面向亚太地区招募代理,开放皇冠信用网代理申请、皇冠现金网代理会员开户等业务。皇冠足球平台开户可下载皇冠官方APP,皇冠APP包括皇冠体育最新代理登录线路、皇冠体育最新会员登录线路。

Kantar recently launched Emerging Trends at Cannes Lions Festival 2022.

BRANDS are always looking for ways to foresee consumer demand to future-proof their innovation strategy.

In today’s world, trends are ever changing – one minute they can be the latest “in” thing and the next, they are just a fad from last month.

So how can we determine which trends will likely stay the course and continue to involve, and are worthy investing in?

It is important for us to identify and track how trends evolve overtime and move across categories and markets, and consumer search and social behaviour data enable us to do that, said Kantar Digital Analytics consultant, Lilian Yong.

It is the industry’s first cross-category search prediction tool that enables brands to foresee potential demand across different categories and markets through the application of artificial intelligence (AI) and advanced analytics on search data.

The tool is not only able to generate a holistic view of the consumer, but also identify shifts anchored to evolving behaviours based on search.

Search has redefined how consumers find and use information – an act that is reflexive and intuitive, often translated to an indication of interest to know more or intent to purchase.

By understanding the deeper meaning behind searches through search terms, topics, geolocations, frequency and volume among others, brands can now find answers to questions such as:

,

欧博官网登录地址www.aLLbet8.vip)是欧博集团的官方网站。欧博官网登录地址开放Allbet注册、Allbe代理、Allbet电脑客户端、Allbet手机版下载等业务。

,

> What are the next potential growth markets?

> Which new ingredients will be relevant in my category?

> Which new flavour or format should I launch?

These can certainly help immensely in future-proofing new product innovation or brand communications strategies for making informed decisions and also wise investments.

Kantar’s Emerging Trends taps into billions of searches taking place every day to help brands foresee potential demand.

It applies AI and advanced analytics to analyse 18 years of data from hundreds of thousands of categories and close to two hundred markets – promoting a research approach that’s agile, datacentric and predictive.

“Our research shows that consumer preference travels rapidly across the globe, spanning numerous markets and categories.

“Beauty trends travel from South Korea to the West, ingredients move seamlessly from food to beverages to skincare and beyond.

“Therefore, it is vital for marketers to understand the three stickiness factors – global market presence, multiple categories presence and brand independence, when determining which trend to leverage on to meet consumer demand.”

Yong added that understanding trends relevancy using the “stickiness” factors, is a completely new way to understand shifting consumer demand globally and across categories, “with speed and at scale.”

  • www.a55555.net彩票网 @回复Ta

    2022-09-21 00:23:50 

    “While the law requires that the SRC BOD should always act in the best interests of SRC, it was actually acting (unknowingly) in the best interests of the appellant.会不断进步的

发布评论